This does jump out to me is a surprisingly profound. I was a freshman in college when the iPod first came out. I was a huge Apple fan, but didn't get their move into consumer electronics. It was so expensive. Why weren't they building more cool Macs instead? 10 years later I was putting serious time toward learning how to develop for the App Store. Another 10 years later and that path has had a profound effect on my career and life. Thinking back to the moment my friend Peter showed me the gen 1 iPod he bought on launch day, the vision, progression, and brilliance you can tie back to that product is astounding.