> why are all his promotional materials centered around HIM(...)
Because it is more effective. It is marketing 101 that it helps to spread a message if you have a face to put on display. His story tells much more than any infochart about leukemia ever will. You can bet that people are much more inclined to help if they know who is in need.
Also, IMO, it is more honest. Even if he is "privileged" to be heard when others can't, there should be no shame in him being able to exercise this privilege to save his own life.
There's that and there is the fact that his personal background allows the spotlighting of the fact that his demographic is under-represented in the tissue banks, a fact which I did not know about.
Because it is more effective. It is marketing 101 that it helps to spread a message if you have a face to put on display. His story tells much more than any infochart about leukemia ever will. You can bet that people are much more inclined to help if they know who is in need.
Also, IMO, it is more honest. Even if he is "privileged" to be heard when others can't, there should be no shame in him being able to exercise this privilege to save his own life.