This isn't any more shameless than a person who breaks their leg in the woods calling out for help. You shouldn't be ashamed to call out for help. If you're curious, I think that's why you're getting downvoted.
Shameless, defined: (of a person or their conduct) Characterized by or showing a lack of shame.
Shame, defined: A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.
So yeah-- you're ignoring the part of the definition that comes before the semicolon for shameless. And zeroing in on one word in that definition (modesty). I think you're playing semantician, and you're not playing particularly well. I don't think very many people would agree that Amit should feel shame for what he's doing.
Question for you: Do you think he should feel shame for what he's done? If you broke your leg alone in the woods, would you cry out for help?
Shameless, defined: (of a person or their conduct) Characterized by or showing a lack of shame.
Shame, defined: A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.