Best section for me .. wow .. the contained, restrained way in which Mr.Ive speaks these chiseled words out is powerful / emotional .. strong / vulnerable in one go :
" Steve used to say to me -- and he used to say this a lot -- "Hey Jony, here's a dopey idea." And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound. And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished. "
<edit> This segment made me literally tear up,, his entire speech.. it is clear that they were best friends. </edit>
> <edit> This segment made me literally tear up,, his entire speech.. it is clear that they were best friends. </edit>
You were not alone. I teared up quite a few times during the whole thing. A tragic loss, not only for the things he invented/led others to invent, but by the example he set of perfectionism. Al Gore's words summed it pretty well "keep on insisting that good is not enough, that even great is not enough, keep insisting that Apple products truly be insanely great". I don't work for Apple (an iPod and its companion iMac, I don't even use their machines that much), but I can relate to that. I am nowhere near the perfectionist Jobs was, but I would gladly work with him (and I know it was hard) for the selfish reason I'd become a much better perfectionist myself.
Considering Ive seems to have as much of a way with words as design sense, I would like to see him on stage more at Apple keynotes. Out of all who spoke, Ive was the most interesting. He's the only one who has that aura similar to what Jobs had.
" Steve used to say to me -- and he used to say this a lot -- "Hey Jony, here's a dopey idea." And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound. And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished. "
<edit> This segment made me literally tear up,, his entire speech.. it is clear that they were best friends. </edit>