In fact, a tutorial in the author's design taste. I bailed after the first step, on reading "we can do better" for my font choice. It seemed at least as good and appropriate as the author's, whose justification amounted to "I say this is better" (it isn't!)
I've completed the entire process to see the end result and I disliked it so much. In the end it's just a breadcrumb to particular style, which imho, doesn't kill anything. It's plain average result.
