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But why were they renamed from Dancing Bears to Goldbears? The name has always puzzled me, since I would expect it to refer to a yellow candy, when in fact yellow is only one of the multiple different colors of gummi bears mixed in the package. I wonder if it used to be different; the article doesn’t say.


German Wikipedia suggests that they renamed purely for branding. (Perhaps the dancing bears were too generic and couldn't be trademarked?)

https://de.wikipedia.org/wiki/Haribo

However this German newspaper says something about dancing bears being seen animal abuse, and thus bad marketing:

https://rp-online.de/nrw/staedte/rhein-kreis/geliebt-und-gef...

(Google Translate is your friend, if you don't read German.)

https://www.spektrum.de/magazin/faszinierende-chemische-expe... suggests that they didn't just change the name, but also the recipe:

> The gummy bears were invented in 1922 by the Bonn entrepreneur Hans Riegel, who christened his creation »Dancing Bear«. It was not until 1960 that the colorful fellows were renamed »Goldbears«. The dancing bears were significantly softer than their successors: Instead of the gelatine used today, a mixture of animal proteins, they consisted mainly of the plant sap gum arabic, which contains various polysaccharides (multiple sugars). Numerous companies now produce gummy bears and other fruit gums in many variations.

(via Google Translate)


Dancing Bears/Tanzbären is a super sad and kinda offensive name. Just look up photos of some actual dancing bears and read how they used to be treated.


Never occurred to me that there were actual dancing bears. I was imagining some sort of fairy tale reference.


That's probably the reason, and it's pretty funny reason when one of the main ingredients is bovine gelatin :)


Which is a by-product of steaks and leather.


Do you think gelatin being a byproduct of other animal slaughter-based products makes it better than sourcing it by melting down hooves? (I’m not a vegan, just curious of the intent behind this comment)


Maybe it was better received in Germany at the time?

I'd be surprised if they didn't make studies and test groups


They renamed in 1960. Not sure whether studies and test groups were a thing in West Germany at the time?


Hard to say how it looked in Germany specifically, but consumer research models where established at that time and inspired the focus groups we have today.

I→C→A→B→S

Where formed in the beginning of 1960s.

Input (Advertising, word-of-mouth etc)

Cognitions (Belief/perception of brand)

Affect (Likeness/preference of the brand)

Behavior (Purchase of the brand)

Satisfaction (post-purchase evaluation)


I did a bit of research and posted it at https://news.ycombinator.com/item?id=31566775




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