Pushing social media (mostly FB) got so bad that 10 years National Broadcasting Council of Poland (KRRiT, TV/Radio regulating body) released new set of rules concerning 'surreptitious advertising'. Rough translation:
>They should not refer the recipient to the content posted on the Internet that is necessary for their understanding of the broadcast. The broadcast of the presence of the broadcaster on other portals and on social networking sites should be information devoid of any advertising features or promotion of the portals or services themselves - we read in the KRRiT statement.
>We will react when there are elements of hidden advertising in the broadcasts when referring to social networking sites. It will not be that the sender must make the recipient aware of the fact that he is advertising a different website, but inviting to, for example, Facebook should not be common or too frequent - says Katarzyna Twardowska, spokesman for the National Broadcasting Council.
>In the event that the National Council determines that the message actually contained an advertisement, the sender will face the consequences specified in the act. KRRiT may call for the cessation of broadcasting, and if that does not help, impose a penalty. However, such issues will be considered individually, usually as a result of complaints about specific cases - adds Twardowska. - It is worth noting that the matter concerning the promotion of social networking sites arose precisely from the complaint of the listener
TLDR: If you keep telling viewers to visit FB it will be interpreted as hidden advertising for FB and you will get fined.
>They should not refer the recipient to the content posted on the Internet that is necessary for their understanding of the broadcast. The broadcast of the presence of the broadcaster on other portals and on social networking sites should be information devoid of any advertising features or promotion of the portals or services themselves - we read in the KRRiT statement.
>We will react when there are elements of hidden advertising in the broadcasts when referring to social networking sites. It will not be that the sender must make the recipient aware of the fact that he is advertising a different website, but inviting to, for example, Facebook should not be common or too frequent - says Katarzyna Twardowska, spokesman for the National Broadcasting Council.
>In the event that the National Council determines that the message actually contained an advertisement, the sender will face the consequences specified in the act. KRRiT may call for the cessation of broadcasting, and if that does not help, impose a penalty. However, such issues will be considered individually, usually as a result of complaints about specific cases - adds Twardowska. - It is worth noting that the matter concerning the promotion of social networking sites arose precisely from the complaint of the listener
TLDR: If you keep telling viewers to visit FB it will be interpreted as hidden advertising for FB and you will get fined.