Consider for a moment that Metaverse as a "product" is a thinly-veiled smokescreen to deflect government regulators away from monetization of their monopoly on the Western social graph, and it doesn't seem that misguided. And if the product somehow generates revenue in the future, then it's just fortuitous happenstance.
this is the correct answer. Everything from FB so far has been a huge PR campaign to make it seem as if they aren't a data mining company that hoards as much data as possible to serve ads. Most people are being fooled and FB is going the extra mile to distance themselves from their old image to avoid regulatory scrutiny.