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Good writeup. Key part (lessons learned):

"After deciding to go dedicated, the next step is choosing a provider. We got competing quotes from a number of companies. One thing that I was surprised by — and this really doesn’t seem to be the case with the cloud — is that pricing is highly variable and you have to be prepared to negotiate everything. The difference between ordering at face value and either getting a competing quote or simply negotiating down can be as much at 50-75% off. As an engineer, this type of sales process is tiring, but once you have a good feel for what you should be paying and what kind of discount you can reasonably get, the negotiations are pretty quick and painless.

We ultimately decided to go with Softlayer for a number of reasons:

- No contracts. I don’t think I really need to explain the advantage. You would think that you could get better prices by signing 1 or 2 year contracts, but interestingly enough, out of the initial 5 providers we talked to the two that didn’t require contracts had the best prices.

- Wide selection. Softlayer seems to keep machines around for a while and you can get very good deals on last year’s hardware. Most of the other providers we contacted would only provision brand new hardware and you pay a premium.

- Fast deployment. Softlayer isn’t quite at the cloud level for deployment times, but we usually get machines within 2-8 hours or so. That’s good enough for our purposes. On the other hand, a lot other hosting companies have deployment times measured in days or worse.

One last thing about getting dedicated hardware. It’s cheaper… a lot cheaper. We have machines that give us 2-4x performance that cost less than half as much as their cloud equivalents and we’re not even co-locating (which has its own set of hassles)."



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