> Personally I take much bigger risks day to day by doing things like biking to work, so I'm okay with the risk of my TV sending data back to advertisers.
It's up to you how you feel about the privacy issue, of course, but that's not how risk works. It's additive. The fact that you take other risks, bigger or smaller, doesn't rationally change the value of this risk.
Steel-manning, they could have meant that the larger risk makes this smaller on insignificant. Adding 1 to 1,000,000,000 also results in a larger number - not that I think the actual compared risks could be given these numbers on any scale, but to their mind the TV privacy risk may be too insignificant to bother with when there are easier and larger risks to work on.
It's up to you how you feel about the privacy issue, of course, but that's not how risk works. It's additive. The fact that you take other risks, bigger or smaller, doesn't rationally change the value of this risk.