One thing absent from this discussion is all of these platforms- Amazon, Netflix, YouTube, TikTok, can choose to foster the long tail or not. Meaning, they are so vast and full of content that they must internally promote their content via internal ads, product spotlights, deals, and the almighty algorithm.

So perhaps that’s worth examining. These aren’t neutral marketplaces. They can actively promote the short tail blockbuster content, or reach into the long tail and highlight obscure choices.