I think that people will adapt. Humans are very clever and have been evolutionarily successful because of the ability to adapt to a wide range of environments.
Think about how devastatingly effective print, radio, and television propaganda at the time each medium was widely adopted compared to how effective they are now. They still work, but for the most part people have caught on to the game and adjusted their cognitive filters.
My guess is that we will see a bifurcation of society into those who are able to successfully weed out bullshit from those who can’t. The people who are able to process information and build better internal models of the world will be more successful, and eventually people will start imitating what they do.
Edit: I do think that these tools coupled with widespread surveillance and persuasion tech (aka ad networks), have set up conditions where the few can rule over the many min a way that was not possible before. I do think some of the decentralized / autonomous organization tech - scaling bottom up decision making to make it more transparent and efficient - is a possible counter. Imo, this struggle between technological mediated centralization and top down enforcement and control vs decentralization and bottom up consensus will be the defining ideological struggle of our time.
I think there are quite a few recent historical examples of this - WW2, US invasion of Iraq, Russian Invasion of Ukraine, etc.
However there is a price to pay for operating on beliefs that do not align with reality. It’s why almost all organizations engage in some form of intelligence gathering. Those who are at an information disadvantage get weeded out.
Philip K Dick has a great quote “Reality is that which, when you stop believing in it, doesn't go away.”
Think about how devastatingly effective print, radio, and television propaganda at the time each medium was widely adopted compared to how effective they are now. They still work, but for the most part people have caught on to the game and adjusted their cognitive filters.
My guess is that we will see a bifurcation of society into those who are able to successfully weed out bullshit from those who can’t. The people who are able to process information and build better internal models of the world will be more successful, and eventually people will start imitating what they do.
Edit: I do think that these tools coupled with widespread surveillance and persuasion tech (aka ad networks), have set up conditions where the few can rule over the many min a way that was not possible before. I do think some of the decentralized / autonomous organization tech - scaling bottom up decision making to make it more transparent and efficient - is a possible counter. Imo, this struggle between technological mediated centralization and top down enforcement and control vs decentralization and bottom up consensus will be the defining ideological struggle of our time.