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This article mostly seems to ignore the fact that you can still distribute apps outside of the App Store. In fact, considering the falling costs of hosting and easy access to marketing tools (look at the quality of the website for any Mac App), it's probably never been easier.

For pro apps with dedicated audiences (see: Adobe, Ableton, Avid, Nuance) which is just about anything with a plugin architecture, the App Store's distribution is unnecessary. These are established companies with deep links into creative communities. As a consumer, when you're looking at spending hundreds of dollars on, say, music software, you don't care what's in the "Top 25" or on Apple's "Featured" list (if you're smart) - you care about what the people you're working with are using and the opinions of specialized professionals.




Apple may eventually disable loading of executables which are not cryptographically signed.

At this point, you'll have to resort to kernel patches to bypass that mechanism and load non-authorized applications.

Hopefully, Apple will leave a way to disable code verification. At least for advanced users.


I see the following in syslog from my Mac: no system signature for unsigned /Applications/Firefox.app. I've been seeing this for the past couple of years now (and it's not restricted to Firefox by the way).


> you can still distribute

I think "still" is the important word here.


Nope. The gadget-oriented press misses it completely, but Apple's history of catering to creative professionals and media industries goes just as deep as any of their control freak tendencies. Coming straight from Jobs, the purpose of these computers was to serve the arts. They're deeply attuned to the technical requirements (eg plugins) for creative software as well as to what creative pros of all stripes are using. Another example: part of the reason that iOS has had a lot of cool audio apps from the beginning is that low-latency audio performance is practically a core feature of OSX.

Mark my words: Apple will never make a change to OSX that will keep Illustrator, Pro Tools, or Avid off of the platform for a second.


Question. What percentage of their sales in this quarter or the last were to support Pro Tools or Illustrator installs?

Are you sure they won't trade that away to Windows for a chance to improve their lockdown? You still seem to be working under the mental model that was created for Apple's actions when those apps were basically the only thing keeping Apple a going concern at all. That is not their current status anymore, and I think the model may need updating to reflect that.

The counterpoint that these people are thought leaders is still valid, but even then... thought leaders for what percentage of their market now?


I think Apple likes that their computers are used to make the content that people use their computers to consume. I think it will take them a while to give that up. I also think that, eventually, they WILL give that up -- it just won't be for a while yet -- and that's probably about when I'll stop using Apple products.


     that's probably about when I'll stop using
     Apple products
Because Apple is popular, everybody is copying them, so then it's going to be too late for you to stop.


I don't know if that's true. There are a lot of professionals in the visual arts who need monstrous, component-driven, customizable workhorse computers to do what they do, and that won't change any time soon because their job depends on working on or near the cutting edge of what hardware can output.

Apple has served that market (or at least the front-end focused part of it) pretty well in graphic design and video for a long time, but even if that market becomes too small or too complicated for Apple, those people will still need their machines and their systems, and their business will be big enough for someone.


We'll always have Linux.

At least until UEFI Secure Boot becomes mandatory.


But they were perfectly willing to ruin Final Cut Pro X for creative professionals (and only re-released the previous version after a huge backlash)?


For simple utility apps that cost less then $5 you really can't do your own distribution model, the amount of money you would make is paltry compared to the dollars the MAS brings in. Trust me, I know http://itunes.apple.com/us/app/space-gremlin/id414515628?mt=...

I'm sad to see that this move by apple will kill off a lot of utility apps that are bringing in decent income for people.


Apple is loving the huge revenue share in the App Store on iOS.

Do you really think that they will not try to use the app store as a tollgate for everything? 30% of Adobe sales == big number.


Apple is loving the level of platform control they get from the iOS App Store even more.


>"For pro apps with dedicated audiences (see: Adobe, Ableton, Avid, Nuance) which is just about anything with a plugin architecture, the App Store's distribution is unnecessary."

It is true that inn terms of dedicated (aka existing) audiences or customers, access to is probably still unnecessary, however it is clearly a disadvantage when it comes to generating new users or providing upgrades to existing users.


The economics for pro apps are completely different than anything an app store customer can reference. A lot of the market leaders (Pro Tools, Adobe Suite, Avid) have succeeded despite being orders of magnitude more expensive than competitors and erecting barriers for the average user accessing them (byzantine copyright protection, proprietary hardware requirements). There are always lots of cheap and even reputable alternatives, but the leaders usually capitalize by being early to market and basically owning the leaders in the field. Once you have a community of the best and brightest using/evangelizing your software, distribution is a pretty secondary concern.


>This article mostly seems to ignore the fact that you can still distribute apps outside of the App Store.

Sure, but when Apple starts claiming and advertising that all Mac Store apps are secure(indirectly implying that external apps are not or may not be), external apps will have a much harder time appealing to the casual crowd, and for some apps living on thin margins, might be a death knell as more and more Macs get into the hands of casual users. The mid level apps between the big pro apps and the iOS-like apps will get really squeezed with this if they need non-sandboxed functionality and will be forced to conform or stop development in order to eke out a profit.


I cannot see how this is bad for competition. Within the App Store, the apps are subject to the same restrictions and it is fair competition. Outside of the App Store, you are not subject to the restrictions, and hopefully you can - and you should - build something that is impossible to achieve under the App Store restrictions, and you get your competitive advantages.

If you just hate the App Store idea, and you don't really have anything that cannot be done with the sandbox restrictions, well, if your customers like the App Store, I guess you should be out of business anyway. This is pure Darwinism.


Huh?

So if I operate another marketplace/platform for delivering computer programs, say Steam, I should be out of business?

How is destroying the competitive marketplace good for competition?


Except of course, the App Store gets dropped into the dock of every Mac bought.

I wonder (and just thinking out loud here) if there might end up being an 'app store' anti-trust suite, with Apple and Microsoft being forced to give things like Steam prominence?


Every version of Windows back to 95 has included a link to the Microsoft Marketplace in the Start menu. I've never heard Valve or any other competitor complain about it.


Microsoft Marketplace? I have been using Windows for the past 14 years - I haven't seen one.


The problem is visibility and the appearance of security. A significant number of users won't search beyond the app store and just assume that such apps do not exist if they can't find it on the App store. They are conditioned to do that from their iOS experience, so indeed this is a new bigger hurdle for the non-sandboxed apps and for some(not all) it could mean going out of business inspite of having a good product right now. Also, some people will be conditioned to thinking(rightly or wrongly) App Store = safe, Web programs = unsafe.

> if your customers like the App Store,

Of course they will like it, it's front and center and easy to operate. How is that the dev's fault?

>This is pure Darwinism.

This is nothing like Darwinism. Perhaps it would be, if you assume that the sunlight, forest cover, predators and water supply were able to be controlled by a company.

If you include advanced features in your app and thus are pushed out to an external distribution but your competitor releases with only limited features, who is going to make more money? And forget about a Lite version linking to the Pro one, that's prohibited too. The only "evolution" that will happen is that this will lead many small and mid developers to cut out features and operate only within a sandbox so as to get traction.




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