> I find the secrets more interesting than the tricks in most instances. I see it as a form of social hacking.

It depends. I've seen more than one person learning the French Drop fool their own eyes despite performing the trick themselves, feeling the object in their hand, and knowing exactly how it works.

Our brains are interesting, and the degree of surprise we can get from cognitive dissonance or mismatched perceptions is hilarious.

IMO, most of the secrets are boring. But the overall performance that makes it work is fun.