>The simple Apple logo against a plain backdrop provides a clean advertisement for Apple.
Exactly. Buying billboards on the most expensive streets in the world is very expensive. Having your customers sitting lined up in a row in coffee shops with their laptop lids with the lighted apple logo pointing outward to the street on these very same streets must be very valuable advertising. I'm constantly amazed when I walk by coffee shops and see the typical 75% apple market share, when just a decade ago they were really a niche player.
Exactly. Buying billboards on the most expensive streets in the world is very expensive. Having your customers sitting lined up in a row in coffee shops with their laptop lids with the lighted apple logo pointing outward to the street on these very same streets must be very valuable advertising. I'm constantly amazed when I walk by coffee shops and see the typical 75% apple market share, when just a decade ago they were really a niche player.