Bundling though doesn't cause people to decide after a couple hours of gameplay that they want to continue playing but with smoother/higher res/etc graphics.
Which is what drove my upgrades, I liked the games in question, and saw how they ran on other peoples hardware enough to want that experience for myself.
(although in the case of the 1080 I also had a monitor setup that didn't work well with the graphics card I was using at the time, so it was that as much as witcher which drove the upgrade).
Instead of bundling, the game companies would be better served by picking some gotta-have-it title and giving the first couple levels away as a trial/etc, and making sure that there was big jump in perf moving to the latest card and then bundling the license with the card. That way people were hooked and willing to pay for the experience. I generally avoid bundled card deals because the games don't interest me.
Which is what drove my upgrades, I liked the games in question, and saw how they ran on other peoples hardware enough to want that experience for myself.
(although in the case of the 1080 I also had a monitor setup that didn't work well with the graphics card I was using at the time, so it was that as much as witcher which drove the upgrade).
Instead of bundling, the game companies would be better served by picking some gotta-have-it title and giving the first couple levels away as a trial/etc, and making sure that there was big jump in perf moving to the latest card and then bundling the license with the card. That way people were hooked and willing to pay for the experience. I generally avoid bundled card deals because the games don't interest me.