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I maintain a "personal brand," and a lot of that, has to do with trying to remain positive, honest, reliable, and friendly, as much as with my technical acumen.

I do blog, in sporadic bursts[0]. I haven't written much, lately. I tend to write (both code and prose) for myself, as opposed to any particular audience.

I feel as if it is "worth" it, but I don't bother trying to have a high "social media" score. That takes way too much time and effort.

[0] https://littlegreenviper.com/miscellany



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