Maybe we're expecting them to solve a different problem than they're built for.
As far as I can tell, the point of a delivery platform is to provide delivery services in a market where they traditionally didn't exist.
There's no claim they will improve the discovery experience. In fact, by obfuscating where you're actually ordering from-- making it less obvious "Oh, that's the place on Sixth where we all got food poisoning, let's not go back", they can further pollute it.
I could see saying "use the service, I want to order from Golden Lucky Dragon Palace, but can't be bothered to drive there myself", but saying "let's browse and hope to get lucky" is no better than opening the Yellow Pages to the restaurant section and selecting at random.
As far as I can tell, the point of a delivery platform is to provide delivery services in a market where they traditionally didn't exist.
There's no claim they will improve the discovery experience. In fact, by obfuscating where you're actually ordering from-- making it less obvious "Oh, that's the place on Sixth where we all got food poisoning, let's not go back", they can further pollute it.
I could see saying "use the service, I want to order from Golden Lucky Dragon Palace, but can't be bothered to drive there myself", but saying "let's browse and hope to get lucky" is no better than opening the Yellow Pages to the restaurant section and selecting at random.