I use it to follow people’s recent experience with various bureaucratic processes. These discussions happen on social media, so it’s where I look for them.
I literally know a person in this exact position. Is it not possible to imagine a business that might have to market itself this way due to the niche it's in?
The constraint was "if you run a small business", not "if you run a small business in a specific obscure niche where instagram is a literal 100% monopoly".
There are people for whom social media is a must. For each one of them, there are 10,000 for whom it is not a must, but who erroneously believe that it is.
This, of course, makes the situation worse for everyone, as they then donate free, usually exclusive content to these unsafe, walled, censored, abusive, rent-seeking platforms and make them more attractive to additional users, fueling the cycle.
Unless you are Mark Zuckerberg or employed by Facebook or Reddit, I question the veracity of this statement.
Your world will not end if you delete your social media accounts. You probably won’t even reduce your income.
Social media is invested in you believing that you simply must be on it for your business to survive. This is a lie.