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It's not a dark pattern, because it doesn't really benefit anyone. Just destroys the signal by drowning it in noise so advertising becomes just a little bit dumber.


It benefits the app creator, and whoever is behind the ad serving to the detriment of the person doing the advertising. They get charged each time someone clicks that add.


> They get charged each time someone clicks that add.

Well, no. Not really. The client wants to buy an actionable contact with a real person at the end of the deal. The app creator can try selling counterfeit goods, but this trick only works once and the next time the client will demand payment on the basis of something other than clicks. (And this process has already happened many years ago; nobody charges per click in 2022.)


The person advertising has all the data they need to determine performance, just add statistics know-how.




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