As an end user of Google Ads/Analytics what frustrates me the most is every time I have some question it’s like at least 3 meetings with different people explaining the same problem and the answer is always to pass the buck down to some “specialist”. It’s like no one even understands their products anymore. You have a “measurement specialist” and like three layers of specialists in that layer. You actually can’t get your questions answered because no one person seems to know how everything fits together. Just passing the problem from one so called specialist to the next.