Mozilla's DeepSpeech is so large that you can't really read it and understand it. This one is 10x less code while recognition quality is 75% better (lower relative word error rate).
So this one is small enough that you can read the source code if you want to, while DeepSpeech is not.
Good point – calling this clickbait might be too cynical.
From this perspective I can definitely get behind advertising the project with the LoC measurement.
Subjectively, I still find this to be a bit of a "not telling the whole truth", however I also only ever toyed around with speech recognition ai.