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I yearn for the old days of what I think of as pull (vs. push) social networking. When one would "get on" or "hang out on" MySpace or early Facebook, approaching the experience actively, rather than receiving and occasionally, interruptively, responding to notifications.

The feed of each of these platforms, if it existed at all, was usually a side feature you might interact with (eg: MySpace bulletins) after getting bored doing what you had gotten on to do in the first place: see if anyone had consciously, deliberately reached out to you specifically by commenting on your meticulously composed profile or pictures, or privately by sending you a direct message. And then reach out to someone yourself.

Short of spam, everything waiting for you when you signed on was signal. No noise. Don't like someone but feel obligated to accept her friend request? No biggie—just don't go to check out her profile. You'd never have to take on the indirect stress of learning your friend's roommate takes pride in being shitty to fast food cashiers. You'd probably harbor less resentment and be more optimistic about prospective social interactions with anyone you meet.

And, most importantly (to me, someone who made most of his best friends online in the '90s and '00s), the pull approach encouraged exploration and discovery of new people, communities, perspectives, hobbies, whatever. You couldn't rely on a feed to keep you busy—you had to seek out new interactions. New drama. Whatever. Find good things, find bad things. At least it was your choice to go find them, rather than having them shoved in your face.

I also think most people have lost track of the distinction between social networking and social media. Where the former is focused on socialization around networking (meeting new people, forming communities, etc.), the latter is focused on socialization around media (liking images, commenting on videos, etc.). It sounds obvious when stated, but I think the conflation of these terms has made it more difficult to discuss the differences between what I see as two fundamentally different social experiences, each with their strengths and weaknesses. In some respect, these must coexist, but platform design can favor either direction. Social networking, I feel, is conducive to conversation; dialogue. Social media, by contrast, is conducive to parallel monologues.

I suspect most people would agree that it's better to talk to each other than over each other.



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