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The goal of any product oriented business is purchase through a point of sale. That is called a conversion. Dark patterns emerge when a seller attempts to influence the behavior of a purchaser beyond decisions most beneficial to the purchaser, which is not always intentional.

One example of dark pattern elimination occurs when steps in a purchase process are dramatically reduced. That reduction eliminates opportunities for messaging but increases the potential for transaction quantity.



Ok I have a clearer picture now but it's still something that would probably need case by case analysis to get a full grasp what is possible and how to use it for the customer and not against him. Thank you.




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