Cynical, sly enthusiasm. I just can't imagine 5G bands devoted to adverts passing invisibly through my skin. It is too much like the adverts in your dreams skit from Futurama.
Again, it is increasingly hard to separate satire from prophesy.
That's why one should never use ISP-provided routers. Since ISPs can update/control devices connected to their network, buy a modem without WiFi: anything downstream of that is your network.
Not everyone lives in higher density housing, so open wifi networks are not always a given. Also a built-in cellular modem would be antithetical to having a lower cost TV set based on ad subsidies.
I would worry more about mesh networks like Amazon sidewalk
The next (already there?) steps are the TV automatically scanning for open wifi network to leverage and/or having a built in 4g connection.