I don’t use Prime’s content features and the handful of Amazon orders I make a year usually get free shipping anyway.
I’ve definitely accidentally signed up for Prime and the confusing screen is always a reminder that I should try buying my [whatever] elsewhere. Sometimes it works and I find an alternative, sometimes I find the opt out button and finish my purchase. But their scummy tactics have probably pushed a few $k in annual purchases off Amazon for me.
I mean, if you use all that, sure. I don't do Prime books, the only media I watch on Prime is Legend of Vox Machina, I don't use Prime music, etc. So I'm really just paying $14.99/month for one TV show and faster shipping when I do order a package. I guess that's still not too bad, but it still feels gross that I was tricked into signing up for it, twice.
They raised the price earlier this year. I cancelled immediately upon receiving the email about that raise, but I hear they didn't lose a lot of clients that way
You can still get free shipping if you spend $35 (sometimes $25). I've found that I've really cut back on the number of stupid purchases I used to make because "it's only $5 and it'll be here tomorrow".
But it's also a really great deal 14.99/month for free faster shipping, books, movies, music, etc...