This is an amazing list, and really highlights how much we take on trust in this industry: do X for good/better/best outcomes.
Taking a step back I wonder: if there did emerge clear, incontrovertible evidence that doing X led to better outcomes, how many teams would actually adopt it?
And how many would dismiss those findings regardless?
In these modern times I suspect we'd see a far higher rejection rate than 10-years-ago me would've anticipated.
Taking a step back I wonder: if there did emerge clear, incontrovertible evidence that doing X led to better outcomes, how many teams would actually adopt it?
And how many would dismiss those findings regardless?
In these modern times I suspect we'd see a far higher rejection rate than 10-years-ago me would've anticipated.