Aye. Yeah I was not "scratching my own itch" as we say. Shane has a background in restaurant sales and we started in the industry with an assumption that SMB restaurants were underutilizing their customer data. Your guess is accurate. The game as YC likes to say is "building stuff people want" and that's we attempted and eventually meandered into.

Brick and Mortar retail is a big market with similar dynamics to restaurants. We do have non-restaurant customers already but believe there are advantages to carving out this niche. Some of the best customers who like us best are those that were texting with more generic companies prior.