ONDC is not an application, an intermediary, or software, but a set of specifications designed to foster open interchange and connections between shoppers, technology platforms, and retailers.[3] Technological self reliance, demand for level playing field mainly from small retailers, lower the barrier of entry and discovery online, adoption of open digital ecosystem across key sectors and fixing the non-competitive behavior of big ecommerce firms like Amazon and Flipkart to capture the US$810 billion domestic retail market led to its creation.[4] Designed to keep check on Big Tech companies from violating Consumer Protection (E-Commerce) (Amendment) Rules, 2021 due to concentration of market power by integrating them into an open-source decentralised network where data portability will break data silos while data interoperability will allow innovation.
ONDC is not an application, an intermediary, or software, but a set of specifications designed to foster open interchange and connections between shoppers, technology platforms, and retailers.[3] Technological self reliance, demand for level playing field mainly from small retailers, lower the barrier of entry and discovery online, adoption of open digital ecosystem across key sectors and fixing the non-competitive behavior of big ecommerce firms like Amazon and Flipkart to capture the US$810 billion domestic retail market led to its creation.[4] Designed to keep check on Big Tech companies from violating Consumer Protection (E-Commerce) (Amendment) Rules, 2021 due to concentration of market power by integrating them into an open-source decentralised network where data portability will break data silos while data interoperability will allow innovation.