With smartphones leading the push towards digital everything, passwords (auth / authz) have become the most important asset, even for consumers.
Edit: An interesting conversation between Basecamp's DHH and 1Password's Teare on their series-a as an opportunity to de-risk the venture: https://archive.is/Kdnpz
Which has also become a single point of failure, and a target for social engineering since "lost device" or "stolen device" etc becomes to new defacto backdoor
Edit: An interesting conversation between Basecamp's DHH and 1Password's Teare on their series-a as an opportunity to de-risk the venture: https://archive.is/Kdnpz