I guess I shouldn't have used such a strong word like "causes this" since the article was more about the force field and not the source of the ionized air.
The point is that if the tape spool can create such a strong field then there is more than likely a visible light being created at the interface of the spool and tape caused by the charged atmospheric nitrogen which releases a photon when leaving the excited state.
http://en.wikipedia.org/wiki/Triboluminescence
The most interesting section is how UCLA researchers created such powerful results that they were able to x-ray fingers.
http://www.npr.org/templates/story/story.php?storyId=9613962...
There are also a couple of videos on Youtube that show the effect in action.