What is the secondary meaning that causes people to choose the .so domain? I get .tv, .ai and finishing the spelling of a word using a ccTLD, but I never understood why people where using so (other than local businesses). Whenever I see them my general impression is one of (a) I'm not hip enough to get this reference, mixed with (b) that company was so desperate to find a good domain name they resorted to registering an obscure TLD in a war-torn third world country.
