I think it's probably closer to "Pirates have heterogenous preferences", in a way where motivating X% of pirates who could be convinced by either a) convenient purchasing or b) risk of discovery or c) stick-it-to-the-man rhetoric or d) tribal loyalty or e) exclusivity of desired content or f) feature enhancements like online play... could all be viable strategies at making money.

Of course, sooner or later all the important code will be on the server (again!) and we'll chuckle that this was ever an issue.