You're never 'safe' by toggling any switch. Opsec needs to be approached holistically and goes far beyond technology. This setting could be part of that but not the core. I would expect the people really at risk to be fully aware of this (or have people in their entourage that are). The best thing to do if you have state-sponsored adversaries is to assume your phone is being hacked.
I have seen some people in such positions and sometimes they don't even use a smartphone at all. I don't think they would be tricked into feeling 'safe' with something like this. I wonder if it will actually prevent the attack vectors used by something like Pegasus.
I think it will make a lot of people feel badass though :) Like most people that bought Phil Zimmermann's Blackphone.
It is nice to make the effort, and it might be dome good. and allow a lot of people to feel l33t
It is bad if people at proper risk think they are safe once it is enabled. (and those, to me, appear to be the people this is marketed for)