Thanks, not it, but super close; there number of examples of juxtapositions, but original article was specifically calling out the juxtaposition between real life and online.
Also, while not directly related to original post, these provide clear examples of how invasive surveillance and apps with features like this have the potential to be.
Linked from https://advox.globalvoices.org/2016/04/07/the-russian-art-of...
Which was itself linked from https://www.theguardian.com/world/2016/apr/14/russian-photog...