It’s exactly what happens when someone who’s experienced the “biweekly paycheck lifestyle” hits it big on a non-salaried income source and expects the music to keep going forever.
YouTube videos that hit ~1M views famously rarely keep up the pace beyond a week or a month. Hard to find data, but what I’ve heard is that after a year or two, looking back, most popular videos get 75-85% of their views in their first month after release.
Unless you have a contract to be regularly paid $X, or constantly put out new and engaging content, you really can’t get mad when your income peaks and then nosedives.
YouTube videos that hit ~1M views famously rarely keep up the pace beyond a week or a month. Hard to find data, but what I’ve heard is that after a year or two, looking back, most popular videos get 75-85% of their views in their first month after release.
Unless you have a contract to be regularly paid $X, or constantly put out new and engaging content, you really can’t get mad when your income peaks and then nosedives.