Quick style comment on blog - I'd update the "Check out our website at: ZeroCater.com" on the top right (which I missed the first time I looked) to 18 - 24pt font min or a banner / button for easier finding.
One thing that also always bugs me on blogs is that the big logo links to blog.zerocater.com instead of www.zerocater.com. Why people do this I do not know, but it's very irritating.
I've just read your latest blog post, do you think it's likely I'm looking for more blog posts or your product?
Also, come to San Diego please :)