Apple has been building their brand on privacy and trust for at least a couple of years now. Can you be sure they're not sending everything to the NSA? Of course not. But they also make their money by directly charging users for services unlike the ad-based companies. There have also been many attempts by various governments to publicly force Apple to insert backdoors or prevent them from fixing security vulnerabilities which have failed.
> But they also make their money by directly charging users for services unlike the ad-based companies.
this does not make them more trustworthy
> There have also been many attempts by various governments to publicly force Apple to insert backdoors or prevent them from fixing security vulnerabilities which have failed.
Apple's privacy is a marketing farce. They run data centers in China that provide full access to the government. Their anti-ad campaign was simply a push to gain dominance in the space themselves. They make a big fuss about end-to-end encryption but don't even bother to end to end encrypt your photos and backups!
I actually worked at Apple a few years ago in security. I was wondering why we didn't E2EE photos. The reason seemed to be - from what other engineers told me - is that it was at the behest of law enforcement. Lot easier to cooperate with LE and comply with NSLs when you can simply hand over the data they need.
Until Apple end-to-end encrypts these two things, it's all for naught. It doesn't fucking matter if your HomeKit data is E2EE if someone can take a look at your nudes without any cryptographic barrier.
Take that for what you will. Having worked at both companies during my career in a security capacity, I see no reason to trust one over the other wrt cloud services.
N.B. There are people at Apple that are very passionate about security and privacy. I was privileged to work with these people during my career. They really try to - and do - make a difference. My post is not an attack on them, but on the wider vision of the company, which is somewhat hypocritical.
I really need you to understand the difference between their marketing claims and reality. Apple is really not the champion for privacy they claim to be beyond the extent that they can try and hurt Google in their marketing.
