You know all those stories about weird little shops run by suspicious characters but filled with incredible items that end up being cursed. That's every single shop right now. All of our technology is cursed. They will bring you great things, as promised, but always at some hidden price because those items exist to serve a dark master.
Maybe the targeting works the other way around. Those refrigerators have cameras. Maybe a little bit of machine learning to figure out what you buy and play targeted ads based on what's in your fridge or what used to be in your fridge but isnt currently.
...seriously?
...we collectively did this to ourselves. We live in the science fiction dystopian future we deserve.