One man's bullshit is another woman's compelling, rewarding effort. I imagine Musk deals with plenty of bullshit in order to keep his organizations focused on the compelling goals he feels are essential. Ramping the model 3 or getting the original falcon into orbit for the first time come to mind.
Musk is a good example because he does many non-bullshit, but also his fair share of bullshit things.
Even if we drop the semi-religious way people speak of him, or even view him in the most uncharitable light, he has a ton of awe-inducing projects going on. At the same time, he seems to spend a lot of time getting embroiled in the most inane nonsense, to say nothing of his social media activity.