> I'm not familiar -- do you have to actively consent to Apple's tracking too?
It's called App Tracking Transparency and there is a scary prompt when Facebook/others do it. It's called Personalization and a friendly prompt when Apple does it.
These two are not the same thing. Every app is allowed to serve you personalized ads, without asking. ATT is about cross app/site tracking between other companies, which is something Apple has never done.
It's called App Tracking Transparency and there is a scary prompt when Facebook/others do it. It's called Personalization and a friendly prompt when Apple does it.