I agree it isn't "race." However, there are groups of people who have similar characteristics where it might be beneficial to look at the group as a whole not just individuals. For example, it may be that a certain group of people, with a common background and in a particular geography have specific notions about whether they trust that education will work or that health care will be honest. It might help to look at those communities and have discussions about what can be done for them at large. I think it would be very difficult to only look at individuals. Obviously, we then get the problem of group labels and stereotypes being used for malicious purposes...