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> Why does this happen? No idea, but it's not lost on me that a lot of these things are backed by huge companies with giant piles of money who are using them as marketing.

Your whole post is spot-on :)

My two cents on the answer to this question:

- New tools / frameworks / libraries / etc often position themselves as “solving” some perceived deficiency of the prior generation of that thing. So it can be attractive to want to move over to something that solves a pain point. (Whether it actually does, or whether it just replaces it with a new pain point is another thing…) Monolith to microservices is an example.

- At least for me, if I’m starting a new project (especially if it’s in a space I’m not that experienced in), it’s tempting to choose what looks to be the simplest choice, which could be for example a niche database technology suited for my exact need (even if in reality a regular SQL db would be just fine).

- Engineers like to play with new toys!



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