Just to add more to the siblings. Research is inherently social. In a small field you can even guess the reviewers. Sometimes there is the "oh yeah that professor talks like that. It's definitely her writing me this review" moment, and reviews are supposed to be anonymous at least in most of the venues. Unfortunately the social dynamics and trust in some cases extend too far -- many sloppy research get published due to trust or favoritism. Double-blind makes this a bit better, but beyond this, at a certain point you will be changing what research is about from a social enterprise to something much more result oriented.