I went to see him speak at a music festival in the summer. He spoke about one of his recent projects - the 10,000 year clock: https://www.solidsmack.com/design/what-jeff-bezos-and-brian-... The idea is that modern living has been divided into smaller and smaller sub-divisions as processors get faster, media competes for attention and attention spans get shorter. The 10,000 clock was an artistic endeavour to engineer and design for a much broader time span - and every day the peal of bells is unique to that day only. I found the way he thinks about extending the bounds of creativity in new ways quite inspiring.