This is just another psychological trick. They vastly exceed even their own revenue targets. Compare goals and results:

2020/2021 revenue goal: $108M, increased to $125M, total at end of year: $154M

https://commons.wikimedia.org/w/index.php?title=File%3AWikim...

2021/2022 revenue target: $150M, already exceeded by end of quarter 3, weeks before the start of the fundraiser in India, South Africa and South America:

https://commons.wikimedia.org/w/index.php?title=File%3AF%26A...