They still take these cases. (It is a bit complicated, individual ACLU chapters have a lot of autonomy, and they do not all agree with each other in all ways.)
So I see a substantial difference.
On one hand, you have lawyers from a nonprofit arguing in court that, while someone's views may be abhorrent, they are legal, and the principle matters more than the harm.
On the other, you have a for-profit entity tilting the landscape upon that speech rests, and as the raging debates about this stuff have shown, is difficult to distinguish profit from other motives.
Running a company with specific ideological priors looks a lot different to me than defending assholes for past speech on principle.
They still take these cases. (It is a bit complicated, individual ACLU chapters have a lot of autonomy, and they do not all agree with each other in all ways.)
So I see a substantial difference.
On one hand, you have lawyers from a nonprofit arguing in court that, while someone's views may be abhorrent, they are legal, and the principle matters more than the harm.
On the other, you have a for-profit entity tilting the landscape upon that speech rests, and as the raging debates about this stuff have shown, is difficult to distinguish profit from other motives.
Running a company with specific ideological priors looks a lot different to me than defending assholes for past speech on principle.