It's just a really bad pun on Elon's part. I don't think you can blame the mainstream media for that. I certainly didn't realize what he meant by it until I saw something explaining "let that sink in" because it was never my perspective about this whole thing
https://news.yahoo.com/elon-musk-shows-twitter-hq-192220624....
https://www.marketwatch.com/story/elon-musk-shows-up-at-twit...
https://www.bbc.com/news/business-63408384
in twitter fashion i should tag this as #fakenews