Seems like I remember it being a short-lived trend in the 1980s?

The idea isn't trendiness, it's to reduce the mosquito bites.

Good point. Maybe there's competition from alternative patternings. Like camouflage type patterns for hunters / preppers / military cosplayers. Or high-viz colors for people who worry about safety wrt. various kinds of accidents. Or just whatever the current per se meaningless trend colors are?

Zubaz?