> Neither Europe or Asia use iMessage, they use WhatsApp.
That's really a simplistic way of thinking. It is marked specific sure, but China have WeChat as the dominate messaging app. Denmark has some level of WhatsApp penetration for sure, but it's lower than iMessage (23% vs 33%), in some circles it is really noticeable if you switch to Android. iMessages is also a bit weird, because a large number of people do not care that it's technically iMessage, it just the messaging app on the phone, meaning it's SMS (even if it's technically not). I believe Sweden is rather similar. You also have to consider how many have multiple messaging apps installed. My guess is that a large number of the WhatsApp users are still available on iMessage.
I don't think it makes sense to entire continent or even countries as being WhatsApp or iMessage. We have to view it in much smaller circles. Like businesses, income classes or circles of friends and family.
That's really a simplistic way of thinking. It is marked specific sure, but China have WeChat as the dominate messaging app. Denmark has some level of WhatsApp penetration for sure, but it's lower than iMessage (23% vs 33%), in some circles it is really noticeable if you switch to Android. iMessages is also a bit weird, because a large number of people do not care that it's technically iMessage, it just the messaging app on the phone, meaning it's SMS (even if it's technically not). I believe Sweden is rather similar. You also have to consider how many have multiple messaging apps installed. My guess is that a large number of the WhatsApp users are still available on iMessage.
I don't think it makes sense to entire continent or even countries as being WhatsApp or iMessage. We have to view it in much smaller circles. Like businesses, income classes or circles of friends and family.